This product had everything going for it.

Formula validated
Tests completed and approved
Marketing authorization obtained or notification/registration validated

It was ready to launch in the European market. But first... it just needed a label. That's when everything went wrong.

The Reality of European Markets

In Europe, product usage instructions can vary from one country to another:

Switzerland: Requires a local MA holder different from the EU one
United Kingdom: H and P phrases change compared to the EU version
Turkey: Falls under a different BPR
Elsewhere: Different regulatory language, or no BPR or national biocide regulation at all

At each border, a different copy-paste. A word that changes. A pictogram that disappears or transforms. And weeks lost searching for—or generating—the right version for each country.

This Is Not a Design Problem

It's a story of regulatory dissonance.

The same product exists, but it never says the same thing. And this difference is what costs the most:

Time lost
Company credibility damaged
Client trust eroded

Our Approach at AIRCompEX

At AIRCompEX, we didn't want to "simplify" regulation. We wanted to give it a common language.

A place where:

Each MA / notification / registration is linked to the correct label version
Each country applies its own logic without breaking the rest
Every stakeholder sees the same truth

The Future of Compliance

Because compliance is no longer about ticking boxes. It's about telling one story, everywhere in Europe—without contradicting yourself.

The future of compliance will be decided by the coherence between words, data, and obligations. And that coherence is what we're building at AIRCompEX.